AMERICAN EXPRESS

Droga5 was tasked with changing the image of American Express. Up until now, membership had always felt like a reward for having already achieved success, instead of something that helped you to go out and achieve it. So we created a new platform for them that reminded people that the beautiful part of doing anything isn't the end result, but rather the doing itself.

Here's the spot that launched that platform.

Agency:
Droga5 NY